Cookie
Policy
How Market Stitch uses tracking technologies to enhance your financial planning experience in Canada.
Last Updated
November 2024
Legal Disclaimer: This Cookie Policy is provided for informational purposes regarding our data practices in Quebec and Canada. It does not constitute legal advice. For specific inquiries regarding your rights under Law 25, please consult a legal professional.
1. Introduction and Scope
Market Stitch ("we", "us", or "our") uses cookies and similar tracking technologies on our website to provide a personalized financial planning experience for Montreal residents and users across Canada. This policy explains what these technologies are, why we use them, and your rights to control our use of them.
In accordance with the Act respecting the protection of personal information in the private sector (Quebec's Law 25) and the Personal Information Protection and Electronic Documents Act (PIPEDA), we are committed to transparency regarding how we collect and process your digital data.
2. What are Cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.
Cookies set by the website owner (in this case, Market Stitch) are called "first-party cookies". Cookies set by parties other than the website owner are called "third-party cookies". Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., like advertising, interactive content, and analytics).
3. Types of Cookies We Use
We use the following categories of cookies to ensure our financial planning tools function correctly:
A. Strictly Necessary Cookies
These are essential for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences or logging into secure areas.
- Example: Session identifiers, security tokens.
- Duration: Mostly session-based (deleted when browser closes).
B. Performance & Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
- Example: Google Analytics, Hotjar.
- Duration: 30 days to 2 years.
C. Marketing & Targeting Cookies
These may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites based on your interest in Montreal financial services.
- Example: Meta Pixel, LinkedIn Insight Tag.
- Duration: 1 year.
4. Legal Basis for Processing
Under Quebec Law 25, the activation of tracking technologies that identify, locate, or profile a user requires explicit consent. By default, all non-essential cookies (Analytics and Marketing) are disabled when you first visit our site.
We rely on your clear affirmative action via our cookie banner to activate these non-essential trackers. Strictly necessary cookies are processed based on the necessity to provide the service you requested (navigating the website).
5. Managing Your Preferences
You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Manager.
Browser Controls
You can also set or amend your web browser controls to accept or refuse cookies. If you choose to reject cookies, you may still use our website, though your access to some functionality and areas of our website may be restricted.
6. Third-Party Services
In our financial guides, such as the Montreal Real Estate Finance section, we may use third-party tools like mortgage calculators or maps. These third parties may use cookies over which we have no direct control. We recommend reviewing the privacy policies of these third-party providers.
7. Contact Information
If you have questions about our use of cookies or other technologies, please contact our Privacy Officer at:
Market Stitch HQ
Address: 1250 René-Lévesque Blvd W, Montreal
Email: +1 (884) 391-5940